Julie Jeffery, founder of Pierrot’s Hair Studios created this event 6 years ago for the sole purpose of raising money for kids cancer research through the Relay for Life Team, Cancer Council WA.
A friend of hers daughter passed away from childhood cancer, she then decided she would do her part to make a change. She became a part of the Relay for Life team and decided they would take part in some big hair shows to raise money. This then morphed into the idea of a modelling competition and with the support of hairdressers, a marketing team and the salon it has now grown into the competition it is today.
The event has launched the careers of models that have gone on to be signed by leading modelling agencies, grace national & international catwalks & editorial campaigns around the globe.
This event is growing and expanding every year which means more money and more exposure essentially leading to more moneys raised for Cancer research.
Julie continues to do a wonderful job.
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