Camplify has seen a shift in people’s attitude towards travelling within their state and which destinations they want to visit. Travellers are looking for a change of scenery and are seeking locations where they do not come into close contact with too many people.
As one of the first states to lift restrictions, WA saw the largest increase in bookings in May compared to April. Bookings were up by over 1200% in May and this momentum continued into June with a further 31% increase. The majority of these bookings were for the June public holiday and July school holidays. However, many have begun planning ahead, locking in trips for September and the Summer holidays.
Whilst caravans continued their dominance as Australia’s favourite type of van, accounting for the majority of Camplify bookings throughout May and June, Campervans saw a massive increase of 148% from last year. With overseas holidays on-hold, many families are planning their first domestic camping trip, with the majority of first timers opting for a campervan or motorhome. This translated into a 120% increase in ‘Drive’ holidays in June compared to 2019. ‘Tow’ holidays also saw significant YOY growth, largely driven by the high proportion of caravan bookings.
The average age of people searching on the site has decreased significantly. Almost 30% of users now fall within the 25-34 category and there has been significant growth in the 21-24 category. (This is compared with the same period in 2019 where almost 50% of hirers were aged between 35-55).
Camplify Founder and CEO Justin Hales commented: “Camplify’s mission has always been to make vanlife accessible to all. With overseas travel now on-hold for the foreseeable future, making camping accessible to Australians has never been more important.”
Getting a luxury camper van has definitely been on mine and my partners ‘to do list’ for some time and with the current situation, it seems there is no better time.
Hands up who is going exploring their state?
BB
xx
Leave a Reply